It’s been an interesting week.

Last Friday I had a call with my business coach. Our 10-minute laser session turned into a 20-minute call with me taking furious notes as she took a nebulous idea and solidified it. My job? Create a service-oriented product and then contact folks I’ve met personally or connected with on several levels and offer it to them. Gulp.

Now, the product creation is easy. No, really! She gave me great guidelines and I know my strengths and the different pieces needed for Membership Sites. I put together a three-page .pdf file, created a simple order page and was good.

Then came the contact phase. I started making a list of past clients, mentors, colleagues that would actually know me and might be interested in having a Membership Site. I came up with 12 names. Okay. I then wrote an email that covered all the main points, added a personal paragraph at the top and sent it to my coach for approval before I jumped in. See my delaying tactic? I told myself, “I just want to make sure I didn’t goof it up” but in reality I was putting off the hard part as long as possible.

Of course, she replied right away saying it was awesome and to GO DO IT! Boy, does she know me or what!

So I did. Clicking that “Send” button on the first email was one of the hardest things I’ve ever done. And, of course, the .pdf file wasn’t attached so I had to send a follow-up email saying, “Oops!” — I guess the good part about that is that she’ll know I’m human!

As I went through my list, more names came to me and I added them to the list. I sent out 32 personal emails yesterday. While each email got a bit easier, my cursor frequently hovered over that “Send” button until I squashed my fear and clicked. What’s the worst that can happen?

While the results aren’t in yet (in fact, I’ve got about 6 more emails to send once I track down email addresses), I have received 11 responses. Some were just to say, “Cool idea! Best of luck!” but others were, “Perfect timing! This is just what I need!” — and a few offered a form of JV partnership in the future.

I sent a note to my coach thanking her for making me do this. It wasn’t easy. And I don’t think it ever will be easy. And even if those who say that they want to do this never follow though, this whole experience has been totally worth it. I’ve learned something about myself and every single response I’ve received to-date has been positive, reaffirming that I took the right step.

So, if you are struggling to take action on something that you know you should do, follow the Nike principle: Just Do It! You’ll only regret it if you DON’T do it.