I received an email from a client today who was looking for some advice about how to generate more interest in the monthly member teleconferences she holds. After I wrote out my reply, I realized that this information would make an excellent blog post!

First, be sure to realize that only a percentage will show up. If you only have 50 members, please don’t expect to have 45-50 people on your call. Depending on the responsiveness (and busy-ness) of your group, your attendance could range from 10% to 50% and sometimes higher.

To generate more interest in attending the live call, consider adding a bonus for attending live. They can always listen to the recordings, but you can make it so that they “miss out” on something if they aren’t there for the live call.

Perhaps allow them to introduce themselves, their business and share a URL… free marketing! That piece can stay on the recording so all get to hear it. But to share it, they have to be there on the call.

Another option would be to have a special discount on something that only those on the call are able to receive. Or a special bonus. The link is given on the call, but doesn’t appear on the recording.

Perhaps you have a Q&A time on the call (not the whole call, but the last 10-15 minutes or so) so that folks have to call in to ask their question and they get “free” coaching from you.

Another option would be to have a guest speaker in your niche for a members only call and the members can then ask questions of the guest.

Advance notice always helps… and keeping to a good schedule (ie: 2nd Wednesday of the month at 12 noon Central) is helpful. Sending out reminders that morning at 8am so they see it first thing can help as well. You don’t want to overwhelm them with email, but a reminder or two isn’t bad… especially if your call is once a month, not every week.

I hope that these tips help you out! What other tips can you share?